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Section 17: Why and How to Add Surveys to Substack

Surveys help turn passive readers into active participants, strengthening their connection to your publication.

Why Surveys Matter

Surveys are a way to engage readers and shape your Substack strategy. Here’s why they’re important:

  • Demographic Insights: Understand your readers’ age, gender, location, and occupation to tailor your content.

  • Content Preferences: Learn which topics excite your audience—whether it’s tech, wellness, or personal finance.

  • Reader Engagement: I…

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