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Section 24: How to Capture the Attention of Current and Potential Readers

Whether you’re writing newsletters, books, or blog posts, learning how to grab—and keep—your audience’s attention is like having a superpower in the digital world.

Here’s the deal: writing on Substack isn’t just about sharing information. It’s about leading, inspiring, and connecting. Think of yourself as the guide your readers didn’t know they needed—but once they find you, they’re hooked.

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