Why I Bought Four Domains for Substack Mastery Version 2.0
What Do a .com, .net, .org, and .blog Have in Common? Hint: A Vision and Blueprint for Sustainable Growth and Influence for Creators
Readers from Medium can read this story via this link
Dear members, I trust this post finds you well. Today, I want to share my vision and mission to empower writers and readers, and I believe it will inspire you.
Substack Mastery Version 2 is not an ordinary book and is more than a publishing project. It reflects a broader leadership vision and mission I have shaped over decades, supporting creators, freelancers, educators, entrepreneurs, and other professionals who want to build something meaningful in the digital world without sacrificing their values.
When I first launched the Substack Mastery series, I intended to offer clear guidance to writers. But as the platform evolved, and as I observed how knowledge workers from different sectors began using newsletters to educate, influence, and collaborate, I saw something more: a shift in how public knowledge is created and shared.
This book, and the strategic architecture behind it, speaks to that shift.
To build a foundation for long-term support and reach, I purchased four domain names that will support my architecture and design: substackmastery.com, substackmastery.net, substackmastery.org, and substackmastery.blog.
Each domain reflects a part of the broader system:
substackmastery.com will be the center of conent gravity. It will offer direct access to this book and relevant ones. It will soon serve as a trusted entry point for global education programs, early-access tools, and partner collaborations. The pilot program is called the Substack Mastery Boost pilot.
substackmastery.net will be designed as a solution hub. Professionals who seek templates, workflow models, audience strategies, or toolkits will find them on this site. From academic researchers to startup founders, this domain will support implementation.
substackmastery.org will be where our public mission-led initiatives take shape. This is where I plan to host mentorship, sponsored (free) education programs, and knowledge-sharing opportunities for those who want to give or receive support. I see it as a living space for community-first leadership for the tier 1 of the Substack Mastery Boost pilot.
Substackmastery.blog will capture the learnings from practitioners in any topic. It will host practitioner insights, lessons from the field, and real stories from those navigating the shift from platform dependency to platform autonomy.
These domains will not be isolated digital assets. They represent the architecture of a larger system I have been developing since the 1990s, an ecosystem to empower people to share their thinking, teach with confidence, and build trust across disciplines using the P.I.L.L.A.R.™ Framework and the Smart Mind Loop™ superlearning model.
Substack Mastery domains will empower Digitalmehmet Content Ecosystem with support from illumination.curated.com, illumination-connect.com, and illuminationgaming.com domains and the Illumination Health and Wellness network, the Technology Excellence and Leadership network, Book Club, Writing Academy, and the Smart Mind Loop Network to support creators, freelancers, startups, technologists, health advocates, and superlearners.
It doesn’t matter whether you are a scientist, legal analyst, technologist, health coach, policymaker, or creative entrepreneur; the core of Substack Mastery applies:
How to earn attention through value, build a long-term relationship with your audience, and turn your content clarity into societal impact.
In that sense, this book goes beyond teaching about a single platform like Substack, becoming the discipline of digital authorship and ownership. It is a mindset. It is a design philosophy and a practical model for digital independence in an increasingly noisy world.
Substack is the starting point because it is accessible, creator-friendly, and aligned with these values. But the underlying framework will outlast the tool. Over time, the system will support professionals using other platforms such as Patreon, WordPress, Ghost, Beehiiv, Medium, or others yet to emerge.
My goal goes beyond becoming platform-dependent for creators. I strive to build something transferable, trustworthy, and enduring as my legacy.
I see this as a leadership responsibility: to provide thoughtful, actionable, and inclusive support not only for writers but for all creators and professionals who believe their knowledge deserves to reach the right people, on their own terms.
The domains are simply a signal of that commitment. It begins with a book. But it is structured for something far greater.
If you are a member of the Substack Mastery Boost pilot program and can shape a meaningful idea into a compelling story that delights our readers, the ILLUMINATION Writing and Reading Academy will help amplify your voice. Selected member stories will be published across my content ecosystem, including Substack, Medium, and Patreon, and shared widely on social media with my editing, endorsement, and co-authorship.
Each curated story will receive $20 as a token of appreciation, along with full credit, subscription links, and visibility across multiple platforms. In today’s economic climate, this initiative offers not only creative recognition but also practical support and expanded reach for emerging, experienced, and accomplished writers alike.
Thank you for reading my perspectives. I wish you a healthy and happy life.
If you want to survive and thrive on Substack, I believe the updated version of Substack Mastery can guide you. It is now available in my discount bookstore as a bundle of audio and digital, as a paperback on Amazon, and will be available in various formats globally next week. It is part of my Substack Newsletter Mastery, Excellence, and Eminence Series.
I will soon upload the digital and audio versions to my Content Marketing Strategy Insights publication on Substack for members.
I shared some sample chapters on Medium that you may find helpful:
Why I Wrote Substack Mastery in 2024 and Why I Updated It in 2025
Substack Mastery Version 2 with the P.I.L.L.A.R. Framework Is Available for Early Access
What Is the P.I.L.L.A.R.™ Framework and Why Does It Matter for Creators, Authors, and Startups?
Some frameworks are built in boardrooms. This one was built from the trenches, showing the ups and downs of the online…
Burnout: Spotlight on the Dark Elephant in the Orange Substack Room
Addressing the unspoken challenges faced by ambitious creators, freelance writers, and content startups on demanding…
How to Protect Yourself from Online Trolls and Highly Intrusive Free Subscribers on Substack
An essential chapter from Substack Mastery Version 2 on a topic close to the hearts of many creators on Substack and…
If you are a writer, you are welcome to join my publications by sending a request via this link. I support 38K writers who contribute to my publications on this platform. You can contact me via my website. If you are a new writer, check out my writing list to find some helpful stories for your education.
I invite you to subscribe to my publications on Substack, where I offer experience-based and original content on health, content strategy, book authoring, and technology topics you can’t find online to inform and inspire my readers.
Content Strategy, Development, & Marketing Insights
Technology Excellence and Leadership
Healthspan Mastery (NEW)
Get an email whenever Dr Mehmet Yildiz publishes. He is a top writer and editor on Medium. dr-mehmet-yildiz.medium.com
You can find out about my scholarly work on my Google Scholar or Bohrium profiles. You may check out my other most loved stories on this platform. As a new instructor, my Udemy profile includes 3 Substack courses, and I will publish more soon.
You may check out my other most loved stories on this platform.
Here are links to my FEATURED series of 40+ books on the Amazon market:
Health, Wellness, and Cognitive Performance Series
Technology Excellence and Leadership Series
Substack Newsletter Mastery, Excellence, and Eminence Series
Congratulations Dr Yildiz! This story really inspired me. Thank you for adding illuminationgaming.com to your ecosystem. It is an honor for me to be featured in your sites which will give voice to gamer too. I admire you diversity and inclusion to the Illumination community.
Congratulations Dr Yilfiz! Thank you for always finding ways for us to improve and learn more skills.